This month marks the 40th Anniversary for Dorsch Ford Lincoln Mercury, a company that has been a significant part of the Green Bay Community since 1970and has seen amazing growth during that time period. In those 40 years, Dorsch Ford Lincoln Mercury has sold over 100,000 vehicles to residents of Northeast Wisconsin.

Mike Dorsch, president of Dorsch Ford Lincoln Mercury explains, “Selling over 100,000 vehicles is like selling one vehicle to each person in the city of Green Bay. It’s really an astonishing number and a tribute to the employees of our company who provide outstanding customer service.” Dorsch added, “Though we’ve grown throughout the last 40 years, it is our tradition of providing outstanding customer service that keeps people coming back.

There is always an owner on site where one can actually talk face to face with an owner. We are very involved with our business, employees, and most importantly, our customers.”

Similar to the growth experienced by Dorsch Ford Lincoln Mercury, Ford Motor Company will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles over the next several years as part of an aggressive growth plan focused on standout product design, classleading technology and new powertrains.

The future of Lincoln is building from a strong base that includes the allnew flagship Lincoln MKS premium sedan, the allnew Lincoln MKT sevenpassenger crossover, the significantly refreshed Lincoln MKZ, and soon to debut the 2011 Lincoln MKX.This will be followed by another six all-new or significantly refreshed vehicles within the next 4 years.

Altogether, Dorsch and Lincoln are twocompanies poised for tremendous growth in the near term while delivering a great customer experience. We invite the people of Northeast Wisconsin to stop in during our 40th Anniversary Sale and see why Dorsch Ford Lincoln Mercury really is the home of the “Real Deal.” Sincerely,
The Dorsch Family
DORSCH FORD LINCOLN MERCURY

DORSCH FORD KIA LINCOLN MERCURY CELEBRATES 40TH ANNIVERSARY

This month marks the 40th anniversary for Dorsch Ford KIA Lincoln Mercury, a company that has been a significant part of the Green Bay community since 1970 and has demonstrated achievement even during the current economy. In those 40 years, Dorsch Ford KIA Lincoln Mercury has sold over 100,000 vehicles to residents of Northeast Wisconsin.

Mike Dorsch, president of Dorsch Ford KIA Lincoln Mercury explains, "Selling over 100,000 vehicles is like selling one vehicle to each person in the Green Bay area. It's astonishing." Dorsch added that many of the people who visit Dorsch Ford KIA Lincoln Mercury are second and third generation customers. "Though we've grown throughout the last 40 years, it's our tradition of service that has never changed and keeps people coming back. It's our key to success, and part of that is making sure an owner is on site every day. There are few companies where the customer can actually talk face-to-face with an owner."

The accomplishments of Dorsch Ford KIA Lincoln Mercury have also made a difference within Green Bay and the surrounding communities. Currently the company employs over 100 people, and continues to offer its Buy Here, Pay Here service, a program created for those who find it difficult to finance a vehicle through traditional lending options.

In most recent years, Dorsch Ford added KIA, Lincoln, and Mercury to its line of vehicles in response to the community. "People were looking for high-quality vehicles,' said Dorsch. "Lincoln and Mercury gave us upscale options, and by adding KIA, great cars at great prices, Dorsch became total shopping experience. KIA offers many fuel-efficient options and vehicles with a five star crash test rating, the highest crash test rating available." With a 10-year/100,000 mile warranty, KIA has grown to be the third best selling import in Northeast Wisconsin.

Japan opens cash for clunkers to U.S. brands

Hans Greimel
Automotive News -- January 19, 2010 - 9:16 am ET  Print    Email    Reprints   5 comments Recommend >> Send us a Letter to the Editor ENLARGE While the policy change helps U.S. carmakers, the victory is more symbolic than economic.

Photo credit: Reuters Recent stories on this subject

• Japan opens cash for clunkers to U.S. brands
• U.S. House hearing to target Asian auto barriers
• Toyota's Inaba says Japan's clunkers program should be open to U.S. cars

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TOKYO -- Japan has opened the country's cash-for-clunkers stimulus plan to U.S. brand vehicles, bowing to American pressure in a move that could boost Detroit 3 sales here.

Small-volume U.S. imports now can qualify for the program if the vehicles meet Japan's 2010 emissions standards. The cars had been excluded because they are imported under a preferred-handling process that doesn't test for compliance with Japanese fuel economy standards.

Under a change to the system enacted today, those cars will be allowed to use their EPA mileage ratings to qualify for Japan's program, Japan's Ministry of Economy, Trade and Industry said in a statement.

While the policy change helps U.S. carmakers, the victory is more symbolic than economic.

The Detroit 3 import only about 2,000 vehicles a year under the preferred-handling system. And less than 40 percent of those are thought to have mileage exceeding Japan's 2010 rating, an official at Japan's Transportation Ministry said.

"The government would like to expand the option for achieving an environmentally friendly society while stimulating the economy," he said.

The change in the Japanese program amounts to a sales boost of roughly 700 cars, he estimated. Models now qualifying include the Ford Escape, Cadillac CTS and Chrysler Grand Voyager, he said.

Outrage in Congress

The exclusion of U.S. brands from Japan's incentive program sparked outrage in the United States, where Japanese automakers were big winners in that country's clunker program.

Japanese automakers sold 319,342 vehicles under the U.S. clunkers program last year, almost half of the roughly 677,000 vehicles purchased.

This month, Sen. Debbie Stabenow, D-Mich., introduced a bill that would have required continuing negotiations between the U.S. trade representative and the Japanese until Japan's cash-for-clunkers program is opened to U.S. automakers.

If the Japanese had not yielded, the bill would have called for the U.S. trade representative to consider filing a lawsuit alleging violations of World Trade Organization rules.

The Transportation Ministry official said his government opened the program so more cars would qualify and thereby maximize the impact of the intended economic stimulus.

Minuscule savings

A U.S. car's EPA miles-per-gallon rating will be converted directly into a kilometers-per-liter rating. If that rating exceeds Japan's 2010 emissions standards, the car qualifies.

Japan's cash-for-clunkers plan pays ¥250,000 ($2,752) to buyers who trade in cars that are at least 13 years old for vehicles that meet Japan's 2010 emissions standards. Buyers with no trade-in get $1,100 if their purchase beats Japan's 2010 emissions standards by 15 percent or more.

Japan's preferred-handling procedure was introduced in 1986, at the request of the U.S. government, to encourage the import of vehicles whose annual volume is 2,000 units or fewer. It permits those vehicles to be sold in Japan without being tested under the country's 10-15 mode emissions assessment, which uses different methods than the EPA tests.

Sales of U.S. cars in Japan are minuscule.

Chevrolet sold only 748 vehicles in Japan during 2009, down 13 percent from a year earlier, according to the Japan Automobile Importers Association. Dodge sold 1,267 units and Cadillac moved 1,017, while the Ford brand topped the list of Detroit players with sales of 3,049.

Overall import sales in Japan were down 19 percent last year to 178,527 units.

Loan Filing Fee Increases to $10 Effective January 1st 2010

Also known as the "Lien Fee" the loan filing fee increases to $10 effective January 1, 2010. The date of operation, or date of delivery for dealer sales, determines whether the new or the old loan filing fee applies.