Kia is leading the way! Kia, one of the three fantastic brands carried at Dorsch in Green Bay, leads the automotive industry of non-premium brands in initial quality according to a study done by J.D. Powers and Associates. The initial quality study measures problems experienced by buyers and lessees of new vehicles in the first 90 days of possession.
All Kia models improved year over from 2014. Kia had two specific models, the Soul and Cadenza, in the top 10. This is the first time that Kia has had vehicles ranked that high among competitors. Among Kia’s highest ranked models were the Kia Rio for “small car” category, Kia Optima for “midsize car,” and the Kia Cadenza for “large car.” Normally, brands that launch new vehicle models tend to struggle in rankings, but Kia was able to avoid the hit this year with their new Sedona Minivan.
Not only did Kia land 2nd in the industry for quality, but they also ranked very well in the technology category. Kia improved their vehicles in 2015, specifically their audio, communication, entertainment, and navigation. This is impressive because much of the competition has struggled this year in improving the technology elements in their newest vehicles.
The most problematic category in the rankings was in fact technology. Consumer’s complained most about: problems with voice recognition and Bluetooth pairing. This is especially notable due to the fact that Kia ranked so well in this category.
Ford and Lincoln also ranked well as they both ranked in the top ten and were above the industry average in initial quality. Visit Dorsch in Green Bay to discover high-quality vehicles from Kia, Ford, and Lincoln!